Enzo Ghielmetti, otherwise known as Tazz, is a Paris-based art director. Advertising, design, imagery, and other disciplines whose boundaries, in his view, serve little purpose beyond administrative convenience.

He works on shaping and expressing the visual identities of established brands and fashion houses, particularly within the fashion and apparel industries. His practice rests on a fairly simple conviction: to have ideas, to understand the mediums that carry them, to master their languages, and to maintain impeccable artistic coherence throughout.

Unconcerned with the conventions of format, Tazz believes ideas should dictate their medium, never the other way around. A campaign, a film, a photograph, or a printed object are merely different ways of expressing the same intention. From this perspective, fostering innovation is less a communication strategy than an artistic practice in its own right.

With a certain obsession for detail, a pronounced taste for unconventional ideas, and a natural distrust of the obvious, he occasionally ventures into production as well. Sometimes for the money, sometimes to avoid expressing an unsolicited aesthetic opinion.

The rest is a matter of privacy. Or bad taste.​